Yellow is the color of madness!

faculty: peter zak

Peter is not only an educator. He is also a design consultant and empathic disruptive innovation coach with a lot of experience. He was part of the core team that launched the global expansion of Walmart's Great Value, one of the biggest selling brands.

Students can learn a lot from Peter, as he has worked for clients such as Advil, FedEx, Kraft, and USA Network. His work and research are focused on the exploration of the links between design, innovation, cognitive science, technology, and culture.